Bezeq is Israel’s largest and leading telecommunications group, offering a full range of telecom services – domestic and international, fixed and mobile, Internet, transmission, and more. The large telecom was working on a new high-speed Internet subscription upgrade and needed that magic ingredient that would excite their users about the new product.
A managed service, branded Bezeq DLNA Media Share, was conceived in a joint effort between Bianor and Bezeq. The service delivers video content anywhere, anytime, to any screen. It launched March 15th with a nationwide campaign, firmly positioned on three pillar components – faster and cost-effective Internet speed, Samsung Smart TV 6500 2011, and Bezeq DLNA Media Share application powered by iMediaShare technology.
Bezeq received a turnkey solution, with the project lasting two months from inception to delivery, a smooth integration, and Bianor completely operating the service. Shortly after it was launched, Bezeq reached approximately 40% of target. Bezeq will be adding new local content with time, which should improve their results even further.