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Bezeq DLNA Managed Service Case Study

Bezeq DLNA Managed Service Case Study
01 May 2015

OBJECTIVE

Bezeq is Israel’s largest and leading telecommunications group, offering the full range of telecom services – domestic and international, fixed and mobile, Internet, transmission, and more. The large telecom was working on a new high-speed Internet subscription upgrade and needed that magic ingredient that would excite their users about the new product.

SOLUTION

A managed service, branded Bezeq DLNA Media Share, was conceived in a joint effort between Bianor and Bezeq. The service is designed to deliver video content anywhere, anytime, to any screen. It launched March 15th with a nationwide campaign, firmly positioned on three pillar components – faster and cost-effective Internet speed, Samsung Smart TV 6500 2011, and Bezeq DLNA Media Share application powered by iMediaShare technology.

RESULT

Bezeq received a turnkey solution with the project lasting two months from inception to delivery, a smooth integration and Bianor responsible for the complete operation of the service. Shortly after it was launched, it resulted in Bezeq reaching approximately 40% of target. Bezeq will be adding new local content with time, which should see their results improving even further.


WORK PROCESS

Professional services from experts with years of experience

PLANING

Important part of the process

DEVELOPMENT

Senior experts with long experience

DESIGNING

Unique designers and UI experts

LAUNCH

Professional consultancy when the project is live