In 2011 the eCommerce industry exploded to an unprecedented $6 billion and now boasts an annual growth of 21%. However eCommerce & mCommerce battle various significant problems from low conversion rates (only 3% of visitors actually make a purchase) to difficulties with providing relevant search results due to large product ranges. In the last few years a few big players have been focusing on image recognition and augmented reality features, helping retailers capitalize on the mobile phone’s potential to enable consumers to make impulse purchases. The idea is simple – the consumer snaps a shot of an image with a mobile phone and the power to instantly own it is right at his fingertips. Shoppers can take photos of products to learn more, get rewards or purchase on the spot.
A fantastic mobile solution for iPhone and Android was created which invites users to take a photo with their smartphone and send it on to any location in the world as a beautiful printed postcard. A comprehensive back-end administrative system manages images, resolution, orders, payment and postage; barcodes and service information is automatically generated; the postcard is printed out and sent to the requested physical address. SMS payment integration completes the hassle-free experience.