The Invasion of the New Мobile OSes: Windows Phone 7, MeeGo, Bada
There are three serious newcomers rising above the horizon of the mobile OS battlefield which deserve some attention. Let’s have a look at Microsoft’s Windows Phone 7, Nokia and Intel’s MeeGo and Samsung’s Bada.
Microsoft’s Windows Phone 7
Our first contender Microsoft is yet to come up with a mobile platform that captivates the imagination of the market, despite having invested seriously in this direction. With a mobile world future so obviously set ‘in phone’ the company must hurry if it is to catch up with the current leaders.
Adoption of Mobile Strategies: The Triple Play
Every year is being labeled as the year of the Mobile breakthrough, unfortunately a real mainstream adoption has yet to occur. Let’s examine the three parts which define the Mobile uniqueness and value-adding aspects, which in a broader and ubiquitous scope has a central place within marketing and concepts.
Before we start, the conditions are becoming more and more favorable for a mainstream adoption of Mobile strategies. Morgan Stanley concluded in their Economy + Internet trends report that Mobile Internet outpaces the adoption of Desktop Internet, on the one hand this doesn’t surprise me due to the high volume of sold mobile phones, on the other hand, the need for being online anywhere is concrete and present.
Android vs iPhone/iOS: Quick Facts
There’s plenty of data available on the net for the smartphone platforms – market shares, user profiles, usage statistics, etc. The problem is we are all too busy to go through a lot of text…
That’s why I though it’d be actually nice to list the key facts only in a head-to-head comparison chart.
Open vs Proprietary Mobile Software: Did Apple Learn the History Lesson?
Smartphones are the new personal computers. At least in terms of popularity and market growth, they are.
Now, remember what happened in the dawn of the personal computers (there is a really good documentary on the subject, Triumph of The Nerds, available in YouTube)? To make the long story short, Apple practically invented the personal computer, sold a lot of units, became the market leader, and then IBM and Microsoft came along. When Windows 95 was released, there was not much left of Apple’s market share.
