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I’ve Decided to Build a Mobile App! Now What?

July 4, 2010

Maybe you have a successful online business and you’re looking to extend your reach to mobile customers? Serve them whenever they need you, wherever they are…

And unless you have the know-how in-house, you start looking around for external mobile application developer to bring your app to life. I’m obviously biased here, so I’ll not discuss how you should choose your vendor ;) I’d rather try to answer the question I receive at almost every first call with a customer: “What are the next steps?”

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Developer’s Perspective on Android, BlackBerry, iPhone & Symbian

June 14, 2010

Although the question whether to choose web or native approach towards mobile applications still holds ground, using the native platform is definitely my preferable line of choice. Simply because it gives more freedom to do cool stuff.

Here’s a quick overview of the most popular mobile application development platforms from a developer’s perspective:
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The Mobile App Mockup – Why and How

June 4, 2010

First things first. What is a mockup? A mockup is a model of the user interface of an application. It shows the UI layout and design, and serves as an excellent early-stage tool to communicate the app functionality with end-users, software vendors, and maybe even investors.

Why spend time creating a mockup? Well, there is an unwritten software law which says that the later in the development cycle you introduce major changes, the more expensive they are. Mockups try to leverage on that law to save you some time, effort, and money. How? By offering you the chance to literary see at very early stage how your mobile application looks and feels, to collect early feedback from target app users, and to rethink and improve you app before it gets too expensive.

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How to Choose iPhone App Keywords – Apple’s App Store SEO

May 23, 2010

How to get your app noticed in Apple App Store amongst more than 200,000 active apps from over 40,000 publishers with 12,000 new app submits monthly?

It comes to many things such as the benefits of your app, how cool it is (would you show it to a friend you’ve met at a bar if it was not your app?), the app usability, its relevance to the target users, your off-store marketing campaign, and so on and on.

Recently I’ve played around with one specific aspect of the whole mix – how to choose the right App Store keywords. Here are some of my findings…

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