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iOS vs Android User Profile – Income, Language, etc…

June 17, 2011

How much do the average iOS and the average Android users actually differ?

The subject has been heavily analyzed with mostly location and other demographics based characteristics such as age and gender as criteria, but few researchers have delved deeper. So we rolled our sleeves and embarked on a mission to compare some more user profile attributes.

Research Methodology

We took a popular mobile app available for both platforms and extended it slightly to start collecting user profile data. Within a month we collected data for 20,972 US-based users (roughly equally split between the two platforms) which we deem enough to claim some statistical significance of the results.

Note: The research is based on one app only. Although it provides exactly the same functionality for both platforms, it targets similar types of users and is equally popular, some results could be skewed due to app-specific reasons.

Part of the research was dedicated to comparing our findings with the US census database to see how much our mobile user differs from the average citizen, but we’ll skip that part for now. Our focus will be the differences in the profile of the average iOS user compared to the average Android user.

And here come the results…

Household Income

Household income

So far so good… One stereotype validated: iOS users are generally more affluent.

Example demonstrating how to read the chart: 12.18% of our Android users are in the $100-200K group, while this number for our iOS users is 13.24%. Hence the difference of 8.70% depicted on the chart above.

Primary Language

Primary Language

Race

Race

Residence

Residence

iOS is significantly less popular outside of urban areas.

Time of Activity

Time of Activity

Compared to Android users, iOS users are generally more active during the week and work hours.

Conclusion

If you target affluent urban people who use their mobile devices during work hours, go with iPhone app development first. Consider a multilingual version of your app as 20% of your users are likely to speak Spanish or other Indo-European language.

If you are after a larger percentage of the market (up to $80K annual household income) and you are planning an app to be used during leisure time, consider professional Android application development.

Having said that, the differences in the demographics of the major groups are generally not that significant and your mobile application development research should probably give more weight to other factors such as platform popularity, technical capabilities, app distribution options and revenue-generation prospects.

Author: Kostadin Jordanov

One comment

  • July 25, 2011 9:04 am | Which Are The Most Downloaded Apps? | Bianor

    […] higher earning power than the standard Android user, a market observation confirmed once again in a research we performed recently. Statistics show that iPhone users keep more downloaded apps on their device, […]

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