How to Deliver Great User Experience to the Mobile Customers of Your Shopping Web Site
How important is it to take care of mobile users?
The latest reports show 110% growth of mobile web usage in the US and 148% worldwide for the last year. Internet-on-the-move is proving a preferred activity over reading newspapers, for ex. in a typical week 71 million Europeans browse the mobile Internet spending almost an hour a day online via their mobile device, which means a total of 6.4 hours per week.
Have a look at your current website traffic statistics and you might found out that 1/3 of your visitors are already mobile.
Business has realized that mobile communications are offering extensive opportunities for gaining new markets, customers and of course – fresh revenues. This comes as no surprise since today’s consumers carry shops and services in their hand, and subscribing is a matter of clicking a button from virtually any location.
QR Codes in Mobile Marketing Campaigns
What is a QR Code?
A QR Code is a two-dimensional visual code readable by QR scanners, mobile phones with a camera, and smartphones. The code consists of black modules arranged in a square pattern on white background. These codes created by Denso-Wave in 1994 were mainly used in Japan for tracking car parts used in vehicle manufacturing. QR stands for Quick Response because QR Codes are designed to allow their contents to be decoded at high speed. The information encoded can be URLs, text, pre-formatted SMS, phone numbers but to name a few.
5 Steps to Get Your Mobile Application in the Spotlight
Simply developing a cool app is not enough to ensure it stands out in the highly competitive environment of mobile applications. In order to bring your app to the stoplights of the red carpet, you must scream out loud and announce to the world you’re out there.
What I’m trying to say is that the uniqueness of an app is not the only prerequisite for popularity, although it does help. Equally important, if not more so, is the way you announce your presence, and who you announce it to.
Knowledge of your target market, and hence your audience, is crucial for your app’s presentation. Using the right channels and speaking to the right people are keys to success.
Mobile Apps vs. Mobile Websites
Do you remember the last time you read a review of a mobile website? Lately it’s the mobile applications that gather all of the public attention, generating an enormous number of retail downloads. Most statistics show that mobile websites are visited almost the same number of times as mobile apps are used even though the number of mobile websites is twice as big as the number of mobile apps. Why is that?
Well, it’s mainly because mobile apps are more focused and purposeful, their interface is highly optimized for specific tasks. And also because with mobile apps people have fun.
Differences and Similarities
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