Mobile Multimedia on Google TV – When, Not Whether
Well, Google did it again – they shook the world! – this time the TV industry. Yesterday at their annual conference Google I/O, they announced their TV platform – Google TV. According to them, “video should be consumed on the biggest, best, and brightest screen in your house, and that’s the TV.” And it is not only video. The idea is to merge the web and TV without compromising on either the web experience or the video experience, with a focus on discovery and personalization.
Relevance in Mobile – Building the Right App for the Right Audience
Earlier this week I took part in a workshop named Mobile Marketing and Advertising 2010 organized by our friends from Mobile Monday. It was a very interesting event with quite a lot of case studies and cute ideas how mobile can help businesses to promote their products and solutions. And the key message in all the presentations, show cases, panels and informal discussions was that a mobile campaign shall be relevant – it shall be addressed to the right people, highly personalized, and with clear message.
How to Do Automation Testing of iPhone Applications
Why automation? It saves precious time spent in running manually one and the same tests over and over again with each new build of the application. And secondly, it improves the stability of the application and decreases regression bugs by making it easy to run tests after each non-trivial code change or even at the end of each development day.
How about automation testing of mobile applications? Well, this area has always been foggy.
Open vs Proprietary Mobile Software: Did Apple Learn the History Lesson?
Smartphones are the new personal computers. At least in terms of popularity and market growth, they are.
Now, remember what happened in the dawn of the personal computers (there is a really good documentary on the subject, Triumph of The Nerds, available in YouTube)? To make the long story short, Apple practically invented the personal computer, sold a lot of units, became the market leader, and then IBM and Microsoft came along. When Windows 95 was released, there was not much left of Apple’s market share.
