Mobile’s Place within Reverse Innovation – The Oxygen for Future Growth
“The oxygen for future growth”, that is how Vijay Govindarajan describes Reverse Innovation in an article on Bloomberg Businessweek.
As described on Wikipedia, reverse innovation is:
A term referring to an innovation seen first, or likely to be used first, in the developing world before spreading to the industrialized world.
Mr. Govindarajan elaborates in the Bloomberg article that it’s not only needed to capture growth in emerging markets, but also to fuel growth in home- and developed markets.
What is an enabler and sustainer that can achieve reverse innovation from a
marketing point of perspective?
Exactly, mobile.
Using Fledge for Testing BlackBerry Applications
Recently I was working on one of our products, scribe2go, which is being addressed at businesses and features a BlackBerry edition as well. My job was to organize the mobile application testing process, and identify the automation tools to be used. Which in the BlackBerry case was a simple and straightforward job – we decided to go mainstream with Fledge.
Below is a short summary of my experience with Fledge, which you might find useful if you plan to test BlackBerry applications.
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Adoption of Mobile Strategies: The Triple Play
Every year is being labeled as the year of the Mobile breakthrough, unfortunately a real mainstream adoption has yet to occur. Let’s examine the three parts which define the Mobile uniqueness and value-adding aspects, which in a broader and ubiquitous scope has a central place within marketing and concepts.
Before we start, the conditions are becoming more and more favorable for a mainstream adoption of Mobile strategies. Morgan Stanley concluded in their Economy + Internet trends report that Mobile Internet outpaces the adoption of Desktop Internet, on the one hand this doesn’t surprise me due to the high volume of sold mobile phones, on the other hand, the need for being online anywhere is concrete and present.
I’ve Decided to Build a Mobile App! Now What?
Maybe you have a successful online business and you’re looking to extend your reach to mobile customers? Serve them whenever they need you, wherever they are…
And unless you have the know-how in-house, you start looking around for external mobile application developer to bring your app to life. I’m obviously biased here, so I’ll not discuss how you should choose your vendor 
I’d rather try to answer the question I receive at almost every first call with a customer: “What are the next steps?”
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