An Idea for CSPs: Reduce Churn by Getting Closer to Business Customers
One of the most discussed topics among mobile telecom professionals is how to reduce churn and increase ARPU. Steady trends of sinking revenues from voice services and the lack of next generation killer app make those discussions even more important for service providers success. Different opinions are shared like new product development, quality of network, services, customer care, etc. Some strategies are based on price competition and constant improvement of operations efficiency, others rely on new but still uninvented data services and products.
How to Choose iPhone App Keywords – Apple’s App Store SEO
How to get your app noticed in Apple App Store amongst more than 200,000 active apps from over 40,000 publishers with 12,000 new app submits monthly?
It comes to many things such as the benefits of your app, how cool it is (would you show it to a friend you’ve met at a bar if it was not your app?), the app usability, its relevance to the target users, your off-store marketing campaign, and so on and on.
Recently I’ve played around with one specific aspect of the whole mix – how to choose the right App Store keywords. Here are some of my findings…
Mobile Multimedia on Google TV – When, Not Whether
Well, Google did it again – they shook the world! – this time the TV industry. Yesterday at their annual conference Google I/O, they announced their TV platform – Google TV. According to them, “video should be consumed on the biggest, best, and brightest screen in your house, and that’s the TV.” And it is not only video. The idea is to merge the web and TV without compromising on either the web experience or the video experience, with a focus on discovery and personalization.
Relevance in Mobile – Building the Right App for the Right Audience
Earlier this week I took part in a workshop named Mobile Marketing and Advertising 2010 organized by our friends from Mobile Monday. It was a very interesting event with quite a lot of case studies and cute ideas how mobile can help businesses to promote their products and solutions. And the key message in all the presentations, show cases, panels and informal discussions was that a mobile campaign shall be relevant – it shall be addressed to the right people, highly personalized, and with clear message.
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