You have a business and are thinking about entering the mobile arena. You’ve seen statistics and heard success stories so now you’re investigating iPhone app development.
If your business is solid and you have yet to complement it with a mobile website, offering your clients an aditional way to contact you and view your products is a perfect move. Let’s review some steps to consider while planning your iPhone app.
Samsung’s new mobile platform Bada was a newcomer on the market. They entrusted Ogilvy and us with the task to design a strategic high impact mobile solution for its entrance into the heavily populated app world.
The mobile solution targets elegantly one of the city dweller’s most prominent pain points, simplifying parking payment management. It manages the experience by tracking elapsed and remaining park time, sending notifications or initiating payment, allowing preset periods, change park time duration, all achieved via a user friendly interface.
The launch of Bada was enhanced with a pack of cool mobile solutions which positioned it solidly amongst other players on the local market.
Today Life is Mobile
The time people spend in front of their computers is decreasing. They rush through busy lives running from one place to the next, catching up on personal relationships, interests and chores while stuck in traffic or standing in a queue – with the help of their mobile devices.
The cell phone, in particular the smartphone, is swiftly becoming a universal command center for our life. A survey of 2000 mobile sites conducted for this year’s Mobile World Congress in Barcelona and searching for patterns in mobile Internet use, reported that 87% of visitors access the mobile Internet more than once, and half of them up to 5 times a day. It also found that 70% of mobile Internet use takes place in the home – an intriguing fact proving that people would much rather reach for their mobile device than sit down in front of a computer.
How Important is it to Take Care of Mobile Users?
The latest reports show 110% growth of mobile web usage in the US and 148% worldwide for the last year. Internet-on-the-move is proving a preferred activity over reading newspapers, for ex. in a typical week 71 million Europeans browse the mobile Internet spending almost an hour a day online via their mobile device, which means a total of 6.4 hours per week.
Have a look at your current website traffic statistics and you might found out that 1/3 of your visitors are already mobile.
Business has realized that mobile communications are offering extensive opportunities for gaining new markets, customers and of course – fresh revenues. This comes as no surprise since today’s consumers carry shops and services in their hand, and subscribing is a matter of clicking a button from virtually any location.