Personal Multimedia Content – Do We Care About It?
The simple answer to this question is: Yes, we do. Why? Why do we care about it? It’s because our personal multimedia is all about our emotions. According to a recent market research made by CEA people take an average of 72 digital photos during their last trip. They do so because they want to memorize their special moments, the places they visited, and the experiences they had to revive their emotions later or share them with their friends and family.
So what do people actually care most about their favorite music, videos or picture of precious moments?
Most people do not know anything about encoders, storage devices or sharing technologies. And they do not need to. They just want them to work. Because what people do care about is choosing and accessing their content anywhere, anytime on any device.
Decrease Churn, Increase Loyalty with Personal Multimedia VAS
If you are a communication service provider looking to increase customer loyalty and decrease churn, iMediaShare Center might be an interesting user-centric VAS to check out.
The service has two characteristics that make it particularly suitable for the job:
- The users start storing personal image and video with the operator which makes the relationship operator-subscriber much more personal;
- The VAS increases the footprint of the operator to reach to the subscriber’s home WiFi network thus bridging the mobile and home worlds.
CTIA Wireless 2010
I’ve just recovered from the long days (and nights) I had in Las Vegas during this year’s CTIA Wireless. It was really a good show but in my opinion it was not so impressive as Mobile World Congress in Barcelona. Maybe because I saw almost all the same stuff or maybe the one that is only applicable to the US market. Anyway here are some of my impressions from the show.
And the Winners Are…
If you are planning on a new rich multimedia mobile product venture, inevitably one of the questions that reappear is “Which mobile OSes should we support first?”
Besides looking at the behaviour of your product-specific target users and the overall mobile OS market shares, it makes sense to check who are the fastest growing mobile operating systems in terms of popularity. And last year’s winners are…
Android, iPhone OS, and RIM
