5 Steps to Get Your Mobile Application in the Spotlight
Simply developing a cool app is not enough to ensure it stands out in the highly competitive environment of mobile applications. In order to bring your app to the stoplights of the red carpet, you must scream out loud and announce to the world you’re out there.
What I’m trying to say is that the uniqueness of an app is not the only prerequisite for popularity, although it does help. Equally important, if not more so, is the way you announce your presence, and who you announce it to.
Knowledge of your target market, and hence your audience, is crucial for your app’s presentation. Using the right channels and speaking to the right people are keys to success.
6 Tips for Developing a Successful iPhone App
What makes an iPhone app popular?
That was the question I was asking myself when I started my research on the topic a couple of weeks ago. To answer my question I compared a group of the top paid apps (in the US App Store) with a control group of randomly chosen paid apps from the same categories – business, finance, medical, navigation, news, productivity, reference and travel.
I compared the two groups using the following app characteristics: number of reviews, average rating, vendor type (one-man show, VC-funded startup, etc), vendor popularity, vendor country, app release PR campaign (number of related press releases, activity on social networks), price, availability of a free edition, update frequency and app name specifics. My objective was to find how strong the correlation between any of these app characteristics and the app’s success/popularity is.
How to Choose iPhone App Keywords – Apple’s App Store SEO
How to get your app noticed in Apple App Store amongst more than 200,000 active apps from over 40,000 publishers with 12,000 new app submits monthly?
It comes to many things such as the benefits of your app, how cool it is (would you show it to a friend you’ve met at a bar if it was not your app?), the app usability, its relevance to the target users, your off-store marketing campaign, and so on and on.
Recently I’ve played around with one specific aspect of the whole mix – how to choose the right App Store keywords. Here are some of my findings…
MobiECO SF Available at iPhone App Store
Today MobiECO Sales Force for iPhone passed Apple’s review and can be downloaded from App Store for free. Thus we make another step further to offer the value of MobiECO Sales Force service on diverse mobile business platforms. Now sales professionals who are real fans of iPhone can update their account and opportunity records while performing a simple regular call with a customer, partner or prospect, all on the go, all hands-free.
MobiECO Sales Force processes all customer voice communication data and stores the relevant information under the corresponding account or opportunity records thus no customer communication data is lost and no lead remains untracked. By rerouting the call originated from iPhone, MobiECO Sales Force works with the existing corporate communications infrastructure to ensure sales teams spend more time communicating with customers and less in updating CRM records.
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