iMediaShare Proves Yet Again Its Winning Proposition Clocking the Impressive One Million Active Users This Month.
Uniondale, NY – February 22, 2013
iMediaShare, а video content discovery and playback solution, announced reaching 1,000,000 active users during the month of February 2013. iMediaShare realizes the idea of easy Internet video streaming over to a TV screen and rewards the viewer with a true multimedia experience. The service delivers on a simple but powerful concept – the best Internet content made available on the TV screen.
The iPhone Sharing Huddle
If you’ve ever been crowded together with a group of people around a smartphone or tablet, trying to share in a mini viewing party of your friends’ latest mobile videos – you will understand why we claim that the iMediaShare mobile app is here to break the “smartphone huddle”. Supporting iOS and Android, iMediaShare allows users to instantly shift their viewing of personal photos and videos from tiny phone and tablet screens to their TV or connected screen of choice – no cables, no configuration, no complicated set-up required. Simply download the app from the iTunes store, select the screen that’s connected to your home network, login to your wifi network, and share your personal media wherever you are.
Bezeq is Israel’s largest and leading telecommunications group, offering the full range of telecom services – domestic and international, fixed and mobile, Internet, transmission, and more. The large telecom was working on a new high-speed Internet subscription upgrade and needed that magic ingredient that would excite their users about the new product.
A managed service, branded Bezeq DLNA Media Share, was conceived in a joint effort between Bianor and Bezeq. The service is designed to deliver video content anywhere, anytime, to any screen. It launched March 15th with a nationwide campaign, firmly positioned on three pillar components – faster and cost-effective Internet speed, Samsung Smart TV 6500 2011, and Bezeq DLNA Media Share application powered by iMediaShare technology.
Bezeq received a turnkey solution with the project lasting two months from inception to delivery, a smooth integration and Bianor responsible for the complete operation of the service. Shortly after it was launched, it resulted in Bezeq reaching approximately 40% of target. Bezeq will be adding new local content with time, which should see their results improving even further.
The Digital Living Network Alliance (DLNA) provides a standard the purpose of which is to enable DLNA certified products to be compatible with each other in a home network environment, even if manufactured by different companies. The idea is great and it is supported by all major CE manufacturers, making it ‘the standard of choice’ when it comes to entertainment for the connected home. Its practical application by the manufacturers however will need to mature further if the basic challenges the consumer is facing are to be addressed correctly and if DLNA is to turn from a patchy working solution for the moderately tech-savvy into a widely understood and used facility.