Personal Multimedia Content – Do We Care About It?
The simple answer to this question is: Yes, we do. Why? Why do we care about it? It’s because our personal multimedia is all about our emotions. According to a recent market research made by CEA people take an average of 72 digital photos during their last trip. They do so because they want to memorize their special moments, the places they visited, and the experiences they had to revive their emotions later or share them with their friends and family.
So what do people actually care most about their favorite music, videos or picture of precious moments?
Most people do not know anything about encoders, storage devices or sharing technologies. And they do not need to. They just want them to work. Because what people do care about is choosing and accessing their content anywhere, anytime on any device.
Decrease Churn, Increase Loyalty with Personal Multimedia VAS
If you are a communication service provider looking to increase customer loyalty and decrease churn, iMediaShare Center might be an interesting user-centric VAS to check out.
The service has two characteristics that make it particularly suitable for the job:
- The users start storing personal image and video with the operator which makes the relationship operator-subscriber much more personal;
- The VAS increases the footprint of the operator to reach to the subscriber’s home WiFi network thus bridging the mobile and home worlds.
Bianor is Mobile Premier Awards 2010 Nominee
I am very happy to share with you that Bianor is among Mobile Premier Awards 2010 Nominees list which was announced earlier today. There are another 47 companies who are selected from the local chambers of MobileMonday and compete in MPA in Innovation award’s category.
Our solution iMediaShare was selected as a winner of MobileMonday Sofia. It is another success for the solution and for our team who worked very hard during the last several months to enable sharing of multimedia content from mobile handset to the large screen of the TV set with a single click. For less than 2 months of its launch date iMediaShare achieved more than 140 000 downloads and more than 14 000 downloads daily. It was ranked second to Adobe’s Photoshop Mobile on Photography Top Free category at iPhone App Store.
