Which Are The Most Downloaded Mobile Apps?
Have you ever wondered about the secret life of mobile apps? Which ones are downloaded most? How many of each platform ever enter the top download charts? Is there a clear winner?
In this brief article we share some statistics and opinions in an attempt to highlight a few important points. A recent study by mobile app research company Distimo provides yet another look at the relationship between Android and Apple, and the potential each one offers to businesses.
iOS vs Android User Profile – Income, Language, etc…
How much do the average iOS and the average Android users actually differ?
The subject has been heavily analyzed with mostly location and other demographics based characteristics such as age and gender as criteria, but few researchers have delved deeper. So we rolled our sleeves and embarked on a mission to compare some more user profile attributes.
Research Methodology
We took a popular mobile app available for both platforms and extended it slightly to start collecting user profile data. Within a month we collected data for 20,972 US-based users (roughly equally split between the two platforms) which we deem enough to claim some statistical significance of the results.
The Mobile Industry in 2010 at a Glance
While in 2010 most industries continued to hear the echo of the Global Financial Crises, the mobile industry seemed to turn a deaf ear, and remained focused on expansion. What we have noticed is a trend for deeper smartphone penetration, growth in mobile internet usage, the invasion of Android OS, and an overall conversion of the mobile handset into a multi functional, multi tasking device.
1/ Smartphone penetration
Almost 78% of the U.S. population have a mobile phone subscription, with 25% of those sporting smartphones. According to a Nielsen report by the end of 2011 the number of smartphones in use will exceed the number of feature phones.
Why Businesses Must Go Mobile
Today life is mobile
The time people spend in front of their computers is decreasing. They rush through busy lives running from one place to the next, catching up on personal relationships, interests and chores while stuck in traffic or standing in a queue – with the help of their mobile devices.
The cell phone, in particular the smartphone, is swiftly becoming a universal command center for our life. A survey of 2000 mobile sites conducted for this year’s Mobile World Congress in Barcelona and searching for patterns in mobile Internet use, reported that 87% of visitors access the mobile Internet more than once, and half of them up to 5 times a day. It also found that 70% of mobile Internet use takes place in the home – an intriguing fact proving that people would much rather reach for their mobile device than sit down in front of a computer.
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