The Mobile Industry in 2010 at a Glance
While in 2010 most industries continued to hear the echo of the Global Financial Crises, the mobile industry seemed to turn a deaf ear, and remained focused on expansion. What we have noticed is a trend for deeper smartphone penetration, growth in mobile internet usage, the invasion of Android OS, and an overall conversion of the mobile handset into a multi functional, multi tasking device.
1/ Smartphone penetration
Almost 78% of the U.S. population have a mobile phone subscription, with 25% of those sporting smartphones. According to a Nielsen report by the end of 2011 the number of smartphones in use will exceed the number of feature phones.
Why Businesses Must Go Mobile
Today life is mobile
The time people spend in front of their computers is decreasing. They rush through busy lives running from one place to the next, catching up on personal relationships, interests and chores while stuck in traffic or standing in a queue – with the help of their mobile devices.
The cell phone, in particular the smartphone, is swiftly becoming a universal command center for our life. A survey of 2000 mobile sites conducted for this year’s Mobile World Congress in Barcelona and searching for patterns in mobile Internet use, reported that 87% of visitors access the mobile Internet more than once, and half of them up to 5 times a day. It also found that 70% of mobile Internet use takes place in the home – an intriguing fact proving that people would much rather reach for their mobile device than sit down in front of a computer.
The Invasion of the New Mobile OSes: Windows Phone 7, MeeGo, Bada
There are three serious newcomers rising above the horizon of the mobile OS battlefield which deserve some attention. Let’s have a look at Microsoft’s Windows Phone 7, Nokia and Intel’s MeeGo and Samsung’s Bada.
Microsoft’s Windows Phone 7
Our first contender Microsoft is yet to come up with a mobile platform that captivates the imagination of the market, despite having invested seriously in this direction. With a mobile world future so obviously set ‘in phone’ the company must hurry if it is to catch up with the current leaders.
Mobile’s Place within Reverse Innovation – The Oxygen for Future Growth
“The oxygen for future growth”, that is how Vijay Govindarajan describes Reverse Innovation in an article on Bloomberg Businessweek.
As described on Wikipedia, reverse innovation is:
A term referring to an innovation seen first, or likely to be used first, in the developing world before spreading to the industrialized world.
Mr. Govindarajan elaborates in the Bloomberg article that it’s not only needed to capture growth in emerging markets, but also to fuel growth in home- and developed markets.
What is an enabler and sustainer that can achieve reverse innovation from a
marketing point of perspective?
Exactly, mobile.
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