An Idea for CSPs: Reduce Churn by Getting Closer to Business Customers
One of the most discussed topics among mobile telecom professionals is how to reduce churn and increase ARPU. Steady trends of sinking revenues from voice services and the lack of next generation killer app make those discussions even more important for service providers success. Different opinions are shared like new product development, quality of network, services, customer care, etc. Some strategies are based on price competition and constant improvement of operations efficiency, others rely on new but still uninvented data services and products.
Decrease Churn, Increase Loyalty with Personal Multimedia VAS
If you are a communication service provider looking to increase customer loyalty and decrease churn, iMediaShare Center might be an interesting user-centric VAS to check out.
The service has two characteristics that make it particularly suitable for the job:
- The users start storing personal image and video with the operator which makes the relationship operator-subscriber much more personal;
- The VAS increases the footprint of the operator to reach to the subscriber’s home WiFi network thus bridging the mobile and home worlds.
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